Award and Recognition
MidasCare is a proud winner of the prestigious ICICI - CNBC TV18 Emerging India Award 2013 for the 'Most Socially Responsible SME' for its MidasCare SwarnPrabha initiative.
Mrs. Sangithaa Gupta, Managing Director, MidasCare, also bagged the award for 'Woman Entrepreneur of the Year, 2013'.
We care. We empower.
Social Impact at MidasCare is about empowering our consumers, people and processes. Our key empowerment initiative is MidasCare SwarnPrabha.
The start of MidasCare SwarnPrabha
20 years ago, as the new MD of MidasCare, Mrs.Sangithaa Gupta had to make a life-changing journey from being a homemaker to an entrepreneur. The transition had to be quick as both the roles were equally demanding and important. It was an empowering journey and she dreamt of one day being able to share this empowerment with other women. Of creating opportunities that prepared women for the life ahead of them. Of empowering them so they could lead happy enriched lives and nurture happy families. That dream was realized with the launch of MidasCare's social impact initiative to empower women - MidasCare SwarnPrabha.
What we do
Created by a woman, for women and of women, MidasCare SwarnPrabha recognizes the multiple roles a woman plays. That of an individual, professional, daughter, mother, sister or wife. It gives her the means to excel in every role, recognises and celebrates her true potential to learn, earn and grow. Brings her a golden dawn.
How we do it
- MidasCare SwarnPrabha has started on this journey of empowerment by bringing together the mothers, sisters, sisters-in-law, wives, daughters and daughters-in-law of employees of MidasCare. Over 1000 women are part of MidasCare SwarnPrabha and through them over 4000 people from their families.
- Every woman has her own membership card bringing her empowering opportunities through monthly newsletters. MidasCare SwarnPrabha has initiated programmes to hone their talents, learn new skills, win scholarships for their children, connect them with other empowered women, inspire them with role-models and reward their achievements.
- MidasCare SwarnPrabha is also launching an earning programme that empowers a woman financially. A programme that will give her the training and skills needed to be a successful business woman and entrepreneur, doing wonders for her confidence and finances.
- In a very unique way, MidasCare SwarnPrabha also partners with other brands to create maximum empowerment and generate maximum impact. For instance, brands that bring english speaking courses to women, reward her jewellery designing and culinary skills, recognize the talents of her children, and connect her with celebrities and inspiring women role models.
- MidasCare SwarnPrabha's 'Bring a Friend' initiative encourages women to share their benefits and empowerment with other women by bringing them into the SwarnPrabha family. With the success of 'Bring a Friend', MidasCare SwarnPrabha will impact 5000 more women!
MidasCare SwarnPrabha is an ambitious journey with a vision to empower every woman in this country. The programme will soon be opened out to other women networks, women self-help groups and NGOs.
To partner with MidasCare SwarnPrabha, contact us on firstname.lastname@example.org
Photographs of SwarnPrabha events